Hotel Event Planner Outreach

Fill the open weeks: research + sales bots find upcoming hotel events and draft planner outreach every two hours

Quick answer

Hotel Event Planner Outreach is a intermediate Grok Bot play for events. An AV production company asked Grok Bot to look at its show calendar, spot the empty weeks and go after leads: Clarity (research) checks a list of Southern California hotels for upcoming events using ~20 planner terms (conference, gala, fundraiser) over the next 14 months and finds the planner's email; Synergy (sales) drafts a personal outreach email for 4 new leads every two hours into Gmail drafts, which the owner checks before telling it to send. It is built for Founder / GTM Lead, SDR / BDR, using Routines (schedule), Multi-bot teammates/channels, Browser & desktop automation.

IntermediateFounder / GTM Lead SDR / BDROutbound/ABMEvents

What it does

An AV production company asked Grok Bot to look at its show calendar, spot the empty weeks and go after leads: Clarity (research) checks a list of Southern California hotels for upcoming events using ~20 planner terms (conference, gala, fundraiser) over the next 14 months and finds the planner's email; Synergy (sales) drafts a personal outreach email for 4 new leads every two hours into Gmail drafts, which the owner checks before telling it to send. xAI's story reports pipeline up 140% in about a month, 30+ RFP replies in three weeks and 11 events booked.

Who it's for: Founder / GTM Lead, SDR / BDR
GTM motion: Outbound/ABM, Events
Building blocks: Routines (schedule), Multi-bot teammates/channels, Browser & desktop automation, Drafted sends (human approves)
Complexity: Intermediate

Setup + template

🔒 Prerequisites, trigger, step-by-step setup.

Source & credit

From: Kevin Luke, President and Founder, Above the Line (xAI customer story)

x.ai ↗

GBOT-146 · Official web

🤖 Grok prompt

You are helping a go-to-market team run this Grok Bot play: "Hotel Event Planner Outreach".

Goal: Fill the open weeks: research + sales bots find upcoming hotel events and draft planner outreach every two hours.
What it does: An AV production company asked Grok Bot to look at its show calendar, spot the empty weeks and go after leads: Clarity (research) checks a list of Southern California hotels for upcoming events using ~20 planner terms (conference, gala, fundraiser) over the next 14 months and finds the planner's email; Synergy (sales) drafts a personal outreach email for 4 new leads every two hours into Gmail drafts, which the owner checks before telling it to send. xAI's story reports pipeline up 140% in about a month, 30+ RFP replies in three weeks and 11 events booked.
Who it's for: Founder / GTM Lead, SDR / BDR.
GTM motion: Outbound/ABM, Events.
Building blocks: Routines (schedule), Multi-bot teammates/channels, Browser & desktop automation, Drafted sends (human approves).

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.ai/stories/above-the-line (credit: Kevin Luke (Above the Line)). Reference: https://grokbotgtm.com/use-cases/fill-the-open-weeks-research-sales-bots-find-upcoming-hotel-events

Markdown

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Setup + template

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