# Hotel Event Planner Outreach

> Fill the open weeks: research + sales bots find upcoming hotel events and draft planner outreach every two hours

An AV production company asked Grok Bot to look at its show calendar, spot the empty weeks and go after leads: Clarity (research) checks a list of Southern California hotels for upcoming events using ~20 planner terms (conference, gala, fundraiser) over the next 14 months and finds the planner's email; Synergy (sales) drafts a personal outreach email for 4 new leads every two hours into Gmail drafts, which the owner checks before telling it to send. xAI's story reports pipeline up 140% in about a month, 30+ RFP replies in three weeks and 11 events booked.

- **URL:** https://grokbotgtm.com/use-cases/fill-the-open-weeks-research-sales-bots-find-upcoming-hotel-events
- **Category:** Events (Events & meetups)
- **Personas:** Founder / GTM Lead, SDR / BDR
- **Motions:** Outbound/ABM, Events
- **Building blocks:** Routines (schedule), Multi-bot teammates/channels, Browser & desktop automation, Drafted sends (human approves)
- **Tags:** outbound, events, signals
- **Complexity:** Intermediate
- **Installable template:** no
- **From:** Kevin Luke, President and Founder, Above the Line (xAI customer story)
- **Author:** Kevin Luke (Above the Line)
- **Source:** https://x.ai/stories/above-the-line (Official web)

## Grok prompt

```text
You are helping a go-to-market team run this Grok Bot play: "Hotel Event Planner Outreach".

Goal: Fill the open weeks: research + sales bots find upcoming hotel events and draft planner outreach every two hours.
What it does: An AV production company asked Grok Bot to look at its show calendar, spot the empty weeks and go after leads: Clarity (research) checks a list of Southern California hotels for upcoming events using ~20 planner terms (conference, gala, fundraiser) over the next 14 months and finds the planner's email; Synergy (sales) drafts a personal outreach email for 4 new leads every two hours into Gmail drafts, which the owner checks before telling it to send. xAI's story reports pipeline up 140% in about a month, 30+ RFP replies in three weeks and 11 events booked.
Who it's for: Founder / GTM Lead, SDR / BDR.
GTM motion: Outbound/ABM, Events.
Building blocks: Routines (schedule), Multi-bot teammates/channels, Browser & desktop automation, Drafted sends (human approves).

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.ai/stories/above-the-line (credit: Kevin Luke (Above the Line)). Reference: https://grokbotgtm.com/use-cases/fill-the-open-weeks-research-sales-bots-find-upcoming-hotel-events
```

## How to cite

Credit Kevin Luke (Above the Line) and link to https://x.ai/stories/above-the-line and https://grokbotgtm.com/use-cases/fill-the-open-weeks-research-sales-bots-find-upcoming-hotel-events.

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