ICP and Persona Builder

Cerebro + FindMyICP skill: shared GTM bot turns 'who should buy this?' into ICP, personas, segments, scoring, signal recipes and data-backed openers

Quick answer

ICP and Persona Builder is a advanced Grok Bot play for outbound. On the Day 3 'Building a company in 3 days' livestream, Matt's shared Cerebro GTM template is installed live (it arrives with Clay MCP and Amplemarket MCP specialist context) and its FindMyICP skill turns a fuzzy question (who should fill the game's ad and sponsor slots?) into an ICP, personas, priority segments, a qualification scoring table and signal recipes; Cerebro asks the chief of staff for what's being built and pulls live player stats from the data bot to rewrite cold-email openers. It is built for RevOps / GTM Ops, GTM Engineer, using Skills, Connectors/MCP.

AdvancedRevOps / GTM OpsGTM EngineerOutbound/ABMPartnerships

What it does

On the Day 3 'Building a company in 3 days' livestream, Matt's shared Cerebro GTM template is installed live (it arrives with Clay MCP and Amplemarket MCP specialist context) and its FindMyICP skill turns a fuzzy question (who should fill the game's ad and sponsor slots?) into an ICP, personas, priority segments, a qualification scoring table and signal recipes; Cerebro asks the chief of staff for what's being built and pulls live player stats from the data bot to rewrite cold-email openers. Partner/advertiser outreach (selling inventory), not paid acquisition.

Who it's for
RevOps / GTM Ops, GTM Engineer
GTM motion
Outbound/ABM, Partnerships
Building blocks
Skills, Connectors/MCP
Complexity
Advanced

Setup + template

🔒 Prerequisites, trigger, step-by-step setup.

You'll also get The GTM Engineering Newsletter. Unsubscribe anytime.

More Outbound use cases

Sign up for The GTM Engineering Newsletter to unlock 200+ use cases