# ICP and Persona Builder

> Cerebro + FindMyICP skill: shared GTM bot turns 'who should buy this?' into ICP, personas, segments, scoring, signal recipes and data-backed openers

On the Day 3 'Building a company in 3 days' livestream, Matt's shared Cerebro GTM template is installed live (it arrives with Clay MCP and Amplemarket MCP specialist context) and its FindMyICP skill turns a fuzzy question (who should fill the game's ad and sponsor slots?) into an ICP, personas, priority segments, a qualification scoring table and signal recipes; Cerebro asks the chief of staff for what's being built and pulls live player stats from the data bot to rewrite cold-email openers. Partner/advertiser outreach (selling inventory), not paid acquisition.

- **URL:** https://grokbotgtm.com/use-cases/cerebro-findmyicp-skill-shared-gtm-bot-turns-who-should-buy-this-into
- **Category:** Outbound (Outbound email & follow-ups)
- **Personas:** RevOps / GTM Ops, GTM Engineer
- **Motions:** Outbound/ABM, Partnerships
- **Building blocks:** Skills, Connectors/MCP
- **Tags:** outbound
- **Complexity:** Advanced
- **Installable template:** no
- **From:** Matt Silberman (@matt_silberman), xAI marketing, Day 3 livestream
- **Author:** Matthew Silberman
- **Source:** https://x.com/i/broadcasts/1YGNrbXEeazGw (Official web)
- **Video:** https://x.com/i/broadcasts/1YGNrbXEeazGw

## Grok prompt

```text
You are helping a go-to-market team run this Grok Bot play: "ICP and Persona Builder".

Goal: Cerebro + FindMyICP skill: shared GTM bot turns 'who should buy this?' into ICP, personas, segments, scoring, signal recipes and data-backed openers.
What it does: On the Day 3 'Building a company in 3 days' livestream, Matt's shared Cerebro GTM template is installed live (it arrives with Clay MCP and Amplemarket MCP specialist context) and its FindMyICP skill turns a fuzzy question (who should fill the game's ad and sponsor slots?) into an ICP, personas, priority segments, a qualification scoring table and signal recipes; Cerebro asks the chief of staff for what's being built and pulls live player stats from the data bot to rewrite cold-email openers. Partner/advertiser outreach (selling inventory), not paid acquisition.
Who it's for: RevOps / GTM Ops, GTM Engineer.
GTM motion: Outbound/ABM, Partnerships.
Building blocks: Skills, Connectors/MCP.

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.com/i/broadcasts/1YGNrbXEeazGw (credit: Matthew Silberman). Reference: https://grokbotgtm.com/use-cases/cerebro-findmyicp-skill-shared-gtm-bot-turns-who-should-buy-this-into
```

## How to cite

Credit Matthew Silberman and link to https://x.com/i/broadcasts/1YGNrbXEeazGw and https://grokbotgtm.com/use-cases/cerebro-findmyicp-skill-shared-gtm-bot-turns-who-should-buy-this-into.

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The Grok Bot for GTM Encyclopedia by The GTM Engineering Newsletter. Independent community resource. Not affiliated with, endorsed by, or sponsored by xAI. Grok and Grok Bot are trademarks of their respective owners. Every use case links to its original public source.