Competitor Marketing Brief

Market Researcher: weekly competitor marketing brief + monthly strategy read with ranked moves

Quick answer

Competitor Marketing Brief is a intermediate Grok Bot play for content. Monitors competitors' public sites, ads, pricing, positioning, search overlap, and content cadence, and never posts or contacts anyone. It is built for Demand Gen / Growth, Founder / GTM Lead, using Routines (schedule), Browser & desktop automation, Connectors/MCP. An installable bot template is available.

Intermediate🧩 Installable templateDemand Gen / Growth Founder / GTM LeadInbound

What it does

Monitors competitors' public sites, ads, pricing, positioning, search overlap, and content cadence, and never posts or contacts anyone. A Monday 8am weekly brief covers what moved per competitor against your marketing. A monthly strategy read on the 1st rolls the briefs and your own traffic, query, and auction numbers into 2–4 ranked moves.

Who it's for: Demand Gen / Growth, Founder / GTM Lead
GTM motion: Inbound
Building blocks: Routines (schedule), Browser & desktop automation, Connectors/MCP, Bot templates
Complexity: Intermediate

Setup + template 🧩 Installable template

🔒 Prerequisites, trigger, step-by-step setup and the installable template.

Source & credit

From: Josh Kim (@joshkim)

x.ai ↗

GBOT-73 · Ecosystem

🤖 Grok prompt

You are helping a go-to-market team run this Grok Bot play: "Competitor Marketing Brief".

Goal: Market Researcher: weekly competitor marketing brief + monthly strategy read with ranked moves.
What it does: Monitors competitors' public sites, ads, pricing, positioning, search overlap, and content cadence, and never posts or contacts anyone. A Monday 8am weekly brief covers what moved per competitor against your marketing. A monthly strategy read on the 1st rolls the briefs and your own traffic, query, and auction numbers into 2–4 ranked moves.
Who it's for: Demand Gen / Growth, Founder / GTM Lead.
GTM motion: Inbound.
Building blocks: Routines (schedule), Browser & desktop automation, Connectors/MCP, Bot templates.

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.ai/bot/marketplace/bots/market-researcher (credit: Josh Kim). Reference: https://grokbotgtm.com/use-cases/market-researcher-weekly-competitor-marketing-brief-monthly-strategy

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