# Competitor Marketing Brief

> Market Researcher: weekly competitor marketing brief + monthly strategy read with ranked moves

Monitors competitors' public sites, ads, pricing, positioning, search overlap, and content cadence, and never posts or contacts anyone. A Monday 8am weekly brief covers what moved per competitor against your marketing. A monthly strategy read on the 1st rolls the briefs and your own traffic, query, and auction numbers into 2–4 ranked moves.

- **URL:** https://grokbotgtm.com/use-cases/market-researcher-weekly-competitor-marketing-brief-monthly-strategy
- **Category:** Content (Content & marketing)
- **Personas:** Demand Gen / Growth, Founder / GTM Lead
- **Motions:** Inbound
- **Building blocks:** Routines (schedule), Browser & desktop automation, Connectors/MCP, Bot templates
- **Tags:** signals, content
- **Complexity:** Intermediate
- **Installable template:** yes (unlock on the website)
- **From:** Josh Kim (@joshkim)
- **Author:** Josh Kim
- **Source:** https://x.ai/bot/marketplace/bots/market-researcher (Ecosystem)

## Grok prompt

```text
You are helping a go-to-market team run this Grok Bot play: "Competitor Marketing Brief".

Goal: Market Researcher: weekly competitor marketing brief + monthly strategy read with ranked moves.
What it does: Monitors competitors' public sites, ads, pricing, positioning, search overlap, and content cadence, and never posts or contacts anyone. A Monday 8am weekly brief covers what moved per competitor against your marketing. A monthly strategy read on the 1st rolls the briefs and your own traffic, query, and auction numbers into 2–4 ranked moves.
Who it's for: Demand Gen / Growth, Founder / GTM Lead.
GTM motion: Inbound.
Building blocks: Routines (schedule), Browser & desktop automation, Connectors/MCP, Bot templates.

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.ai/bot/marketplace/bots/market-researcher (credit: Josh Kim). Reference: https://grokbotgtm.com/use-cases/market-researcher-weekly-competitor-marketing-brief-monthly-strategy
```

## How to cite

Credit Josh Kim and link to https://x.ai/bot/marketplace/bots/market-researcher and https://grokbotgtm.com/use-cases/market-researcher-weekly-competitor-marketing-brief-monthly-strategy.

---
The Grok Bot for GTM Encyclopedia by The GTM Engineering Newsletter. Independent community resource. Not affiliated with, endorsed by, or sponsored by xAI. Grok and Grok Bot are trademarks of their respective owners. Every use case links to its original public source.