# Customer Win-Back Desk

> Winback Desk: customers who quit in the last 6 months → win-back + exit-feedback drafts → overnight 5-step retention plan

Finds customers who churned in the last six months and drafts a personal win-back email plus an exit-feedback ask for each one, all held for your approval. Overnight it clusters the churn reasons into a five-step retention plan. Drafts only.

- **URL:** https://grokbotgtm.com/use-cases/winback-desk-customers-who-quit-in-the-last-6-months-win-back-exit
- **Category:** Customer success (Customer success & retention)
- **Personas:** Customer Success / AM, Founder / GTM Lead
- **Motions:** Customer expansion
- **Building blocks:** Bot templates, Drafted sends (human approves), Routines (schedule)
- **Tags:** cs, expansion
- **Complexity:** Simple
- **Installable template:** yes (unlock on the website)
- **From:** Don (@Screaming_Chkn), Winback Desk template, listed in majiayu000/awesome-grok-bot
- **Author:** Don
- **Source:** https://x.ai/bot/KBA_4Aap3iYEZEi12_hwW (Ecosystem)

## Grok prompt

```text
You are helping a go-to-market team run this Grok Bot play: "Customer Win-Back Desk".

Goal: Winback Desk: customers who quit in the last 6 months → win-back + exit-feedback drafts → overnight 5-step retention plan.
What it does: Finds customers who churned in the last six months and drafts a personal win-back email plus an exit-feedback ask for each one, all held for your approval. Overnight it clusters the churn reasons into a five-step retention plan. Drafts only.
Who it's for: Customer Success / AM, Founder / GTM Lead.
GTM motion: Customer expansion.
Building blocks: Bot templates, Drafted sends (human approves), Routines (schedule).

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.ai/bot/KBA_4Aap3iYEZEi12_hwW (credit: Don). Reference: https://grokbotgtm.com/use-cases/winback-desk-customers-who-quit-in-the-last-6-months-win-back-exit
```

## How to cite

Credit Don and link to https://x.ai/bot/KBA_4Aap3iYEZEi12_hwW and https://grokbotgtm.com/use-cases/winback-desk-customers-who-quit-in-the-last-6-months-win-back-exit.

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The Grok Bot for GTM Encyclopedia by The GTM Engineering Newsletter. Independent community resource. Not affiliated with, endorsed by, or sponsored by xAI. Grok and Grok Bot are trademarks of their respective owners. Every use case links to its original public source.
