# Brand Mention Monitor

> Overheard: daily brand/category mention monitor (Reddit, HN, news, X)

A daily mention monitor across Reddit, Hacker News, news, and X for your brand, competitors, and category terms, delivered to Slack so the team can join conversations and spot demand.

- **URL:** https://grokbotgtm.com/use-cases/overheard-daily-brand-category-mention-monitor-reddit-hn-news-x
- **Category:** Social (LinkedIn, X & social)
- **Personas:** Demand Gen / Growth, Founder / GTM Lead
- **Motions:** Community-led, Inbound
- **Building blocks:** Bot templates, Routines (schedule), Connectors/MCP, Browser & desktop automation
- **Tags:** signals, content
- **Complexity:** Simple
- **Installable template:** yes (unlock on the website)
- **From:** Lenny Rachitsky
- **Author:** Lenny Rachitsky
- **Source:** https://x.ai/bot/marketplace/bots/overheard (Ecosystem)

## Grok prompt

```text
You are helping a go-to-market team run this Grok Bot play: "Brand Mention Monitor".

Goal: Overheard: daily brand/category mention monitor (Reddit, HN, news, X).
What it does: A daily mention monitor across Reddit, Hacker News, news, and X for your brand, competitors, and category terms, delivered to Slack so the team can join conversations and spot demand.
Who it's for: Demand Gen / Growth, Founder / GTM Lead.
GTM motion: Community-led, Inbound.
Building blocks: Bot templates, Routines (schedule), Connectors/MCP, Browser & desktop automation.

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://x.ai/bot/marketplace/bots/overheard (credit: Lenny Rachitsky). Reference: https://grokbotgtm.com/use-cases/overheard-daily-brand-category-mention-monitor-reddit-hn-news-x
```

## How to cite

Credit Lenny Rachitsky and link to https://x.ai/bot/marketplace/bots/overheard and https://grokbotgtm.com/use-cases/overheard-daily-brand-category-mention-monitor-reddit-hn-news-x.

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