# Call-Mention Multithreading

> Call-mention multithreading: a colleague named on the AE's call gets found in the org chart, ranked, and sequenced

When the AE's call (e.g. a Gong recording) mentions that someone else at the account owns the problem ('Simon on the AI team is looking into this'), the SDR's chief of staff gets the context from the customer/VoC bot, asks the company-research bot to find that person and where they sit in the org chart, ranks them by seniority (are they the economic buyer?), and adds them to the sequence with messaging shaped by yesterday's call.

- **URL:** https://grokbotgtm.com/use-cases/call-mention-multithreading-a-colleague-named-on-the-ae-s-call-gets
- **Category:** Social (LinkedIn, X & social)
- **Personas:** SDR / BDR, AE
- **Motions:** Outbound/ABM, Enterprise sales
- **Building blocks:** Connectors/MCP, Multi-bot teammates/channels, Meetings, Drafted sends (human approves)
- **Tags:** outbound, signals, enterprise
- **Complexity:** Advanced
- **Installable template:** no
- **From:** Simon, xAI SDR, 'Grok Bot for SDRs' session
- **Author:** Simon, xAI SDR
- **Source:** https://www.youtube.com/watch?v=Iia8EF7niiA (Official web)
- **Video:** https://www.youtube.com/watch?v=Iia8EF7niiA

## Grok prompt

```text
You are helping a go-to-market team run this Grok Bot play: "Call-Mention Multithreading".

Goal: Call-mention multithreading: a colleague named on the AE's call gets found in the org chart, ranked, and sequenced.
What it does: When the AE's call (e.g. a Gong recording) mentions that someone else at the account owns the problem ('Simon on the AI team is looking into this'), the SDR's chief of staff gets the context from the customer/VoC bot, asks the company-research bot to find that person and where they sit in the org chart, ranks them by seniority (are they the economic buyer?), and adds them to the sequence with messaging shaped by yesterday's call.
Who it's for: SDR / BDR, AE.
GTM motion: Outbound/ABM, Enterprise sales.
Building blocks: Connectors/MCP, Multi-bot teammates/channels, Meetings, Drafted sends (human approves).

Ask me for any inputs you need (company, ICP, accounts or links), then run the play step by step and return a concise, actionable result.

Original source: https://www.youtube.com/watch?v=Iia8EF7niiA (credit: Simon, xAI SDR). Reference: https://grokbotgtm.com/use-cases/call-mention-multithreading-a-colleague-named-on-the-ae-s-call-gets
```

## How to cite

Credit Simon, xAI SDR and link to https://www.youtube.com/watch?v=Iia8EF7niiA and https://grokbotgtm.com/use-cases/call-mention-multithreading-a-colleague-named-on-the-ae-s-call-gets.

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The Grok Bot for GTM Encyclopedia by The GTM Engineering Newsletter. Independent community resource. Not affiliated with, endorsed by, or sponsored by xAI. Grok and Grok Bot are trademarks of their respective owners. Every use case links to its original public source.